Supreme
Supreme is an american skateboarding shop originally based in New York. The shop revolves around the skateboard scene, along with Hip-Hop and rock culture.They produce a wide spectrum of clothing and accessories, along with skateboards of course. Value Proposition: To create and sell clothing based around skateboarding culture while crafting a lifestyle around it, bringing unique and scarce design and style to the community. James Jebbia (Store Opening) It is 1994, and there are no skateboarding shops within New York City; no simple shop to run in to grab nuts and bolts, grip tape, or a new deck. James Jebbia: an English business man and fashion designer who helped open Stussy NYC in 1991, (A streetwear clothing brand) realizes this and decides to make his change. Although James didn't skateboard himself, he wanted to make a change in the skateboarding community. Before long in downtown Manhattan, the first Supreme store was born. James spent around $12,