SMITTY: MARKETING

g o o g l e , wha+?      For this blog entry, I looked online at companies in search of fresh and buzzing news, and I chose Google. Google, literally killing the search engine game with a monopoly for search, video, and maybe soon the phone market. Although, when it comes to social media, google's obscurely known platform "Google Plus" is soon reaching the end of its lifespan. Many social media platforms in the past that have closed down such as MySpace & Vine left its users in a sad state of mind, although googles platform leaves its audience completely neutral, if not in celebration. A report was made that Google had exposed personal data for over 500,000 users on the platform, resulting in their ultimate decision to close down the service after 10 months. Google's value proposition is to provide an optimized simple search engine process for everyone to use and understand, along with various other great services such as video, photo, and more. ...

Live in your world, play in ours.      For this blog post for marketing in the news, I chose a recent product announcement by PlayStation, introducing the "PlayStation Classic". The reason behind my choice of this article is simply my love for the original console; the weeks putting discs in our original console with my two brothers and father made up a good chunk of my childhood and acted to bring us together in a more strategic and heartfelt type of way. Sitting in the living room in the early morning as the light between the blinds peeked in, while our dad helped us out with beating a stage for hours are some of the most vivid, happy memories I can take myself back to.      An article put out by mySA: "These four missing features make the PlayStation Classic fall short of the original", describes how this newly revamped re-release of the first console may just be inferior to its original predecessor from 1994. PlayStation is set to release a miniatu...