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Supreme

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Supreme is an american skateboarding shop originally based in New York. The shop revolves around the skateboard scene, along with Hip-Hop and rock culture.They produce a wide spectrum of clothing and accessories, along with skateboards of course. Value Proposition: To create and sell clothing based around skateboarding culture while crafting a lifestyle around it, bringing unique and scarce design and style to the community. James Jebbia (Store Opening) It is 1994, and there are no skateboarding shops within New York City; no simple shop to run in to grab nuts and bolts, grip tape, or a new deck. James Jebbia: an English business man and fashion designer who helped open Stussy NYC in 1991, (A streetwear clothing brand) realizes this and decides to make his change. Although James didn't skateboard himself, he wanted to make a change in the skateboarding community. Before long in downtown Manhattan, the first Supreme store was born. James spent around $12,
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Social Listening

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g o o g l e , wha+?      For this blog entry, I looked online at companies in search of fresh and buzzing news, and I chose Google. Google, literally killing the search engine game with a monopoly for search, video, and maybe soon the phone market. Although, when it comes to social media, google's obscurely known platform "Google Plus" is soon reaching the end of its lifespan. Many social media platforms in the past that have closed down such as MySpace & Vine left its users in a sad state of mind, although googles platform leaves its audience completely neutral, if not in celebration. A report was made that Google had exposed personal data for over 500,000 users on the platform, resulting in their ultimate decision to close down the service after 10 months. Google's value proposition is to provide an optimized simple search engine process for everyone to use and understand, along with various other great services such as video, photo, and more.      The w
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Marketing In The News

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Live in your world, play in ours.      For this blog post for marketing in the news, I chose a recent product announcement by PlayStation, introducing the "PlayStation Classic". The reason behind my choice of this article is simply my love for the original console; the weeks putting discs in our original console with my two brothers and father made up a good chunk of my childhood and acted to bring us together in a more strategic and heartfelt type of way. Sitting in the living room in the early morning as the light between the blinds peeked in, while our dad helped us out with beating a stage for hours are some of the most vivid, happy memories I can take myself back to.      An article put out by mySA: "These four missing features make the PlayStation Classic fall short of the original", describes how this newly revamped re-release of the first console may just be inferior to its original predecessor from 1994. PlayStation is set to release a miniature versio
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DAY ONE

My name is SPENCER SMITH.         I am currently enrolled in the marketing class as its a requirement for my degree in visual communications. I also like the idea of learning about marketing, and how the system works behind the scenes of its consumers. So far, Rob has really opened my eyes to what people really seek out for in the market world, and what advertising strategies work and don't work due to the change in times; its really interesting.         I am most interested about learning the history of marketing: seeing how businesses have used specific strategies in the past and proving what systems work and what doesn't is beneficial to me. I also think learning about what tips and tricks I could use to grow a business one day can also be beneficial and interesting, but sometimes it can get a little bland and too much info to take in for me. Not really my preferred topic, but sure is interesting to know how the science works behind.         Something I am really passi
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